Bridgestone launches NEWNO range of tires in Japan

The company says the new tire brand provides a combination of basic performance and long life

Japan’s Bridgestone Corporation has announced the launch of a tire brand called NEWNO as a new category in an effort to expand its tire range that includes brands such as REGNO and ALENZA, according to a press release dated 23 December. The new tire brand went on sale in February 2023.