Japan’s Aisin enters the tire business with new brand Aiterra

The company also announces a foray into the water-based paint category in an effort to expand its product range and capture a larger share of the market

Japan’s Aisin Corp. has unveiled its new tire brand Aiterra and its lineup of new products, including water-based paints, for the first time at the Auto Aftermarket Tohoku 2024, a business exhibition for automotive aftermarket businesses on Sept. 20 in Japan, according to a report by CarCarePlus on the same date.