ZC Rubber expands on its strategy for Europe at dealer conference in Madrid

This strategy includes closer technical collaboration with fleets, offering daily on-site technical support and testing opportunities for WESTLAKE TBR tire products

Zhongce Rubber Group (ZC Rubber), a mainland China-based tire manufacturer, announced that it successfully hosted the 2025 WESTLAKE TBR Dealer Conference in Madrid, gathering strategic partners from across Europe, including tire wholesalers, service providers and major fleet operators such as DSV.