Bridgestone appoints Yasuhiro Morita as global CEO, succeeding Shuichi Ishibashi

Morita's expertise in finance and digital transformation is expected to propel Bridgestone's sustainable growth

Bridgestone has announced a planned CEO succession as part of its strategic direction toward its 2031 centennial. Yasuhiro Morita has been appointed as the global CEO, effective Jan. 1, 2026, succeeding Shuichi Ishibashi, who will retire from his executive role on Dec. 31, 2025, and leave the board after the March 2026 annual shareholder meeting.