AAPEX 2025: Premium Guard unveils rebranding strategy for expanded product line

The company says with this move, the brand now encompasses a broader product ecosystem beyond filtration, including automotive filters for various applications, thermostats, radiator and oil caps, hose clamps, gloves and more.

Premium Guard Inc. (PGI), a US-based provider of aftermarket automotive filtration solutions, has announced a rebranding of its product line identity. This includes a new logo and brand changes aimed at unifying all Premium Guard products under one look.