Premium Guard partners with Procter & Gamble to launch Febreze cabin air filters

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Strategic Partnerships

The partnership aims to improve vehicle interior air quality by combining Febreze's brand recognition with P&G's PUREFLOW technology

Premium Guard Inc. (PGI), a manufacturer and supplier of automotive filtration products, has announced a licensing agreement with Procter & Gamble (P&G) to develop, distribute and sell Febreze Cabin Air Filters that use PUREFLOW Air Filtration Technology.

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