Premium Guard launches Febreze cabin air filters

The company cites low replacement rates and rising concern over in-vehicle air quality in North America as supporting factors for the launch

Premium Guard Inc. (PGI), a US-based provider of aftermarket automotive filtration solutions, has announced the launch of its Febreze Cabin Air Filters. The filters were developed under PGI's licensing partnership with Procter & Gamble, combining the odor-elimination expertise of Febreze with PGI's PUREFLOW filtration engineering to address the area of vehicle maintenance involving the air inside the cabin.